Marks & Spencer is to revive memories of the 2013 horsemeat crisis as part of a new series of behind-the-scenes podcasts at the retailer.
The second episode in the series, which will be presented by former LBC, ITN and BBC broadcaster Rachel Silver, will examine the impact the crisis had on meat traceability and supply chains, five years on.
It will feature interviews with M&S director of food technology Paul Willgoss and Geoff Ogle, chief executive of food standards Scotland.
Plan A Programme
The six-episode series will focus on M&S sustainability operations as part of its Plan A programme, with the first episode set to focus on ‘The Cotton Challenge’ - sourcing sustainable raw materials for its clothing operations.
The series will interview M&S personnel and guests from the world of business, government and campaign groups.
“This is an exciting new step for M&S,” Silver commented. “We are inundated with requests for behind-the-scenes access and more information on the issues and campaigns we work on. The M&S Podcast is a great way to give a deeper insight to customers, shareholders, colleagues and journalists.
“For a communications professional, it is fascinating to see how the way we tell our stories is changing, from experts writing on our business blog, via our social channels or on Style and Living on M&S.com. The M&S Podcast adds another dimension to this and enables us to hear from people on what they do and their opinions on the issues at the heart of the business.”
The podcast is available on the M&S corporate website, as well as on iTunes.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.
