Lithuanian retailer Maxima Grupė has announced that it has appointed Tomas Kibildis as its first chief customer officer, effective 1 February 2019.
In the newly-created role, Kibildis will be responsible for omnichannel marketing, loyalty programmes, and the development of customer-centric innovations.
'Service Quality'
Chairman of the board and CEO of Maxima Grupė, Dalius Misiūnas, said, “One of Maxima Grupė’s main strategic directions is giving special attention to service quality and convenience for customers. That’s why we decided to create the position of chief customer officer."
Kibildis led Barbora in Lithuania for more than four years before becoming the CEO and board member of Radas in 2017. Radas operates all the Barbora e-stores in the Baltic countries.
Prior to that, he led the marketing department at Akropolis for six years.
"The experience that Tomas has accumulated while developing Barbora’s services, which customers are fond of, will be very valuable in his new responsibilities,” Misiūnas added.
Kibildis will continue to serve as a member of the board of Maxima Grupė as well as the chairman of the board of Radas.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.
