Maxima Latvija, the Latvian arm of Maxima Grupe, has announced a seven-year growth strategy, which will see the business invest around €600 million in its operations between now and 2025.
The strategy has been announced to enable the group to 'address the needs and earn the approval of the customer', and will see around €50 million invested this year alone, in new store openings, store relaunches and investing in new locations.
New Experiences
“Our goal is to be appreciated choice for everyday, so 2019 will be a year of new experiences for Maxima customers," said Maxima Latvija chairman of the board Andris Vilcmeiers (pictured).
"Last year’s changes have allowed us to implement further transformation and growth this year; furthermore, this development will occur alongside the group’s growing business in Central Europe, where we plan to carry out an ambitious investment programme amounting to more than €600 million."
Investment in self-service checkout and contactless payments will also form part of the investment, as well as improving the group's online shopping capabilities.
Shopping Experience
In Latvia this year, the group will focus on "improving the customer shopping experience, expanding our network of stores closer to residential areas, and varying the assortment of goods on offer," said Vilcmeiers. "In addition to expanding our product range, we will continue to offer low prices.
"To reach these goals, the most crucial aspects of our operations will be efficiency, innovation and sustainability in all aspects of the business."
Maxima Latvija also plans to invest in sustainability, as well as source more products locally where possible.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.
