Spanish retailer Mercadona has launched its new 'efficient' store model in Algeciras, Cádiz, as part of its 2017 revamp.
The new design improves the arrangement, decor, and layout of all sections, aiming to enhance and optimise the customer's experience.
It has a sales space of 1,500 square metres and has been totally redesigned inside and outside, using new colours and materials. Warmer colours, lit by natural light, are used to delineate each section.
Other improvements include specific shelves for fresh milk and cold juices, a central gondola for selected cosmetics, and a new fish and seafood display, among others.
To facilitate easier shopping, the company has widened fruit and vegetable aisles and introduced a new shopping cart model, as well as two lighter and more ergonomic basket models.
Employees can avail of more ergonomic working spaces provided by the company. Mercadona worked with the Instituto de Biomecánica de Valencia to design a new and improved check-out till.
Enhancements in insulation, such as thickening walls and ceilings, new freezer cabinets, and a modern automated LED lighting system will contribute to a cut in energy consumption of 40%, the company said.
The store will also be completely 'connected', with many technological devices and collaborative tools for employees, such as tablets and electronic scales, contributing to the successful self-management of any store and more agile supply chain processes.
The company plans to invest €180 million on the new store model in 2017, as well as revamping and refurbishing 125 stores throughout Spain. This includes €5 million invested in research and development in new information technologies.
The process began with two stores in Valencia (Puerto de Sagunto) and Granada (municipality of Peligros).
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Karen Henderson. To subscribe to ESM: The European Supermarket Magazine, click here.
