Metro Group has taken a majority stake in multi-channel retailer Emmas Enkel, according to Lebensmittel Zeitung.
It reported that Metro Group has increased its share in the business to 93 per cent, having initially taken a 15 per cent stake in the business back in December 2014, when it was a Duesseldorf-based start up.
Lebensmittel Zeitung quoted a Metro Group spokesperson as saying that Emmas Enkel will fit well with its online growth strategy, and represent a platform for digital innovation in the group.
Emmas Enkel is styled as a traditional 'mom and pop' store which also offers consumers to shop online while in-store, or via their smartphones. It offers free deliveries for orders over €30.
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