Migros Switzerland has invited four artists to create a new line of reusable carrier bags for customers.
Olaf Breuning, Daniele Buetti, Stefan Burger and Alexandra Navratil are artists who work with photography. Their mission was to create four vibrant carrier bags, inspired by Migros' products. The results include colourful fruit explosions and robots made of packaging.
One million bags have been made entirely out of recycled PET bottles. The bags can be purchased in every store by the end of November, 2016.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Fabian Novakovics. To subscribe to ESM: The European Supermarket Magazine, click here.
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