Swiss retailer Migros has announced it is extending its partnership with Too Good To Go, which seeks to reduce food waste by offering 'magic bags' of near-date products to shoppers at a reduced rate, to all regions of Switzerland.
Migros had initially teamed up with the Danish startup in its Lucerne cooperative as well as at selected Migros branches in the Zürich, Basel and Vaud cooperatives.
Additional Measures
The Swiss retailer has supported other social institutions such as Tischlein Deck Dich, Partage and Schweizer Tafel in recent years, which sees excess food distributed free of charge to individuals affected by poverty.
The retailer sees Too Good To Go as an additional measure by which it can reduce food waste in its stores.
Too Good To Go, which was founded in 2016, is now present in 14 European countries. It has been represented in Switzerland since summer 2018.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine
