Migros’s Swiss customers can now use PickMup, a click and collect service that allows them to order from the retailer’s online shops and pick up their purchases at Migros, Ex Libris. Migrolino, or even at the brand’s fitness centres.
Since June 2015, Migros has been testing the concept with various retail formats. It says the idea of PickMup is very simple; shoppers place their order online and pick it up at their nearest PickMup site.
As soon as their order has arrived at their chosen PickMup site, the customer will be notified by email or SMS. If they need to return their purchase, this can also be done for free at any site.
Because PickMup isn’t limited to just one of Migros’s operations, it is possible for shoppers to pick up electronics purchased from Digitec at their local Migros supermarket, or a book bought from Ex Libris in a Migrolino store.
After seeing positive reactions to the service from customers during its pilot phase, Migros has decided to extend the offer over the next three months to 290 sites nationwide. Its goal is to have a PickMup location within 15 minutes of 90 per cent of the Swiss population.
Herbert Bolliger, President of the Executive MGB, commented, "PickMup means that the largest online stores in Switzerland are connected through the Migros Group network.”
"This means our online customers have the freedom to choose where and when they pick up their orders."
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Jenny Whelan. To subscribe to ESM: The European Supermarket Magazine, click here.
