Morrisons has become the latest retailer to enlist Price Intelligence, a competitor market data solution provided by Profitero.
Profitero is now providing competitor market data to UK retailer Morrisons, enabling the supermarket to match an online shopper’s favorites – their usual list of purchases at another supermarket. An online shopper can import their shopping list into the Morrisons’ website, easing their switch from one online grocery provider to its own offering.
Morrisons’ Digital Marketing Director Amanda Metcalfe said: “We want to challenge shoppers’ preconceived ideas of online grocery services by surprising them with just how good an experience it can be with us. Profitero’s proposition will make an online shop even easier for new customers.”
Commenting on its partnership with Morrisons, Vol Pigrukh, Co-Founder and CEO of Profitero, said: “Profitero already has a very strong capability in the provision of competitor pricing intelligence to European supermarkets, so we’re delighted to be working with Morrisons. Profitero’s matching capability is proven to be the most advanced in the industry - using both proprietary matching technology as well as manual validation of matches – enabling us to deliver the highest match rates and accuracy across both branded and private-label products for supermarkets.”
Morrisons launched its online grocery website earlier this year. Grocery analyst IGD estimates that online grocery spending in the UK will more than double in value from £7.7 billion in 2014 to £16.9 billion by 2019.
Profitero is a provider of online insights and eCommerce intelligence for retailers and brands. They provide both brick & mortar and online retailers with their competitors' prices, promotions and full product assortment information. More than 50 global retailers, including Waitrose, Ocado, Morrisons, use Profitero's services.
© 2014 European Supermarket Magazine – Europe’s grocery retail magazine, for all your breaking supermarket, Convenience Store and FMCG news. Article written by László Juhász.
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