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Morrisons Returns To Growth In Latest Kantar Figures

By square1
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Morrisons Returns To Growth In Latest Kantar Figures

Morrisons has returned to growth for the first time this year, according to data released today by Kantar Worldpanel. The retailer recorded sales growth of 1.2% in the 12 weeks to 12 May, contrasting with sales growth of 0.3% last month, -1% in March and minus 1.3% in February. Its market share fell however, with 11.9% recorded last year, compared to a share of 11.6% this year. 

Aldi continued its march, reporting its strongest ever market share of 3.5%, up from 2.8% a year ago, with sales growth of 31.5%. Waitrose also performed well, with sales growth of 12% and a market share of 4.9%. Lidl's sales in the UK grew by 8.9%, with its market share now standing at 3%. The UK's largest retailer Tesco saw its market share fall from 30.8% to 30.2% but sales were up by 1.7%.

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