In an offer running from yesterday (February 8) to February 14, Morrisons is selling Scottish and Irish oysters at the discounted price of £0.25 each as part of its Valentine’s Day promotion, DailyMail.co.uk reports
The price is designed to encourage people who have never tried them to do so, following research which revealed about 25 per cent of the UK’s adult population have never eaten the shellfish.
Some grocers trading in Britain do not stock them at all, such as Sainsbury’s and Marks and Spencer. However, discounters Lidl and Aldi do.
Morrisons’ oysters, sold in bags of six, are of the Pacific genus. Its fishmongers can shuck them for shoppers if they so wish.
The retailer’s seafood buyer, Adam Cotton, said, "We want to make oysters affordable enough for anyone to try them, and they now cost little more than a fish finger. Our fishmongers are ready to help customers who are worried about how to serve and eat them."
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
