UK retailer Morrisons has announced that it is to extend its wholesale partnership with forecourt retailer Rontec.
As part of the deal, the initial contract will be extended for another ten years and the Morrisons Daily offer will be added to more stores.
The two companies also plan to test a new concept called Morrisons Select in some of Rontec’s smaller convenience stores.
'Good Relationship'
Chief executive of Morrisons, David Potts, said, "We have a good relationship with Rontec and we are pleased to be working with them to provide Morrisons food to more and more people.
"Rontec’s stores are very well managed and have strong store standards and so we are delighted to build on our relationship with them."
Presently, more than 50 Rontec forecourts house Morrisons Daily fascia and grocery offer, including its Market Street fresh food and food-to-go products.
Chairman of Rontec, Gerald Ronson, commented, "Our customers have responded positively to a Morrisons offer that combines value for money with strong fresh food range.
"Both companies also have a hands-on culture and that gives us the confidence to extend our partnership."
Rontec is one of the leading forecourt retailers in the UK with more than 240 outlets.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.
