Marks & Spencer has said that it will adopt a more hands-on approach to its apparel supply chain.
The retailer is set to increase the range of clothing it develops itself, as well as speeding up the process of sourcing it. These changes will – in theory, at least – prove advantageous, as they will make the restocking of clothes a more fluid operation.
Patsy Perry, a lecturer in fashion marketing at the University of Manchester, was quoted by Reuters as saying, "There's a killing to be made if they can serve older women better. Unless you have money to buy designer clothes, it's hard to find what you want on the high street, unless you want to look like your daughter."
M&S wishes to have an apparel offering that functions more like a high-street clothes store. In such outlets, particular garments in particular sizes are less likely to be out of stock than they are in the majority of department stores.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article written by Peter Donnelly.
