Nestle Germany has announced that it supports the federal government’s ‘Reduction and Innovation Strategy Sugar, Fats and Salt in Finished Products’ programme, and plans to help implementing the relevant industry-specific targets.
The public affairs officer of Nestlé Germany, Sara Mruck, said, “Nestlé believes there is a need for common action by all relevant stakeholders and a holistic approach to address the societal challenge of overweight and non-communicable diseases. For many years, we have taken various measures to help consumers with a balanced diet.”
Initiatives
In the past two years, Nestlé Germany has reduced the added sugar content in its products by an average of 6.6%.
Its Nesquik Alphabet breakfast cereal contains 30% less sugar when compared with the average in the segment of children's cereals with chocolate, in the unfilled category.
In addition, the sodium content in Wagner Steinofen pizzas was reduced by an average of 10% last year.
Nestlé has committed to reducing the sugar content in its products globally by an average of another 5% by the end of 2020, and cutting its sodium content by an average of another 10%.
Additionally, it is also working on reducing saturated fatty acids in its products.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.
