Norwegian supermarket chain Meny has posted 3.4% growth in 2019, welcoming some 83 million customers through the doors of its stores last year.
The retailer, which is part of the Norgesgruppen group, said that its focus on 'fresh produce, local products and professional expertise' has given it a point of difference in a competitive market.
'More Than Just Price'
"We are very pleased with our 2019 performance," commented Meny chief executive Vegard Kjuus. "We are experiencing both strong customer growth and volume growth, and our results show that there is room for a retail chain that is focused on something more than just price."
Meny posted its strongest level of growth in the Vest-Agder, Trøndelag, Buskerud and Rogaland regions, which all grew by 5% last year.
Meny Torvet in Kristiansand was the store that saw the most growth last year on an individual basis, followed by Meny Løren, Meny Nordstrand and Meny Gystadmarka, the retailer said.
Meny boasted a market share of 10.3% as of year-end 2019, the same market share from a year earlier, albeit with eight fewer stores. The group operates a total of 184 stores.
Online Sales Boost
The retailer also saw a boost in e-commerce sales last year, to NOK 328 million (€32.7 million), which is a 56% increase on the previous year.
It has targeted e-commerce sales of NOK 450 million (€44.9 million) this year, with Kjuus saying that the retailer now boasts "Norway's largest online product selection".
It is also engaged in a retail renovation programme, with the reopening of Meny Oslo City and Meny CC-Vest recently, as well as the forthcoming reopening of Meny Røa in May.
Kjuss also hailed the business' increased trade with local producers, saying, "Meny has never worked more closely with local food producers and Norwegian farmers than now. We consider local food seriously and see it as an important investment for growth in the coming years."
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.
