Italian retailer and cooperative Nova Coop has opened its first concept store in Turin, located in the historic arcade Galleria San Federico.
Fiorfood is a 1,300 square metre facility that also includes the Fiorfiore coffee shop, the Bistro, Restaurant and Fiorshop.
The shop, set across two floors, features more than 2,500 high quality Coop products and local products; a wine department, with modern dispensers that allow customers to tap wine directly from the bottle to the glass.
Elsewhere, the Space Lux on the second floor is a bright and spacious environment with a large video wall that will host exclusive events such as conferences and workshops.
Nova Coop partnered with the La Credenza Restaurant from San Maurizio Canavese, whose star chefs, Giovanni Grasso and Igor Macchia, collaborated on the creation and development of the Bistro and Restaurant.
Fiorfood also provides an innovative shopping experience with 12 monitors and 21 interactive tablets for consumers to interact with.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.
