For the first time, a majority of German consumers plans to buy presents online this Christmas, according to a new survey by financial services provider Deloitte.
According to the study, 67% of consumers want to buy at least some of their gifts online.
Department stores are set to see a fall in shoppers this year, the study also found, while trade at specialty stores and local stores will remain consistent with previous years.
Most participants in the survey, which was published on Wednesday, plan to give sweets, vouchers, books or money as presents this Christmas.
Private household spend this Christmas is likely to average at €488, two euros less than in 2018.
Most participants also said that they are glad with their financial situation and purchasing power.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Martin Maier. Click subscribe to sign up to ESM: The European Supermarket Magazine.
