'Kaas in 't Bakkie', a ready-made organic cheese fondue, has been elected the winner of the first 'Albert Heijn Product Pitch Challenge 2016' competition, which was created to encourage young entrepreneurs.
'Kaas in 't Bakkie' roughly translates as, 'Cheese in the Trough', with the term bakkie generally reserved to describe the least glamorous kinds of vessel.
The winning entrepreneurs were selected out of ten finalists, invited to pitch their product to the company. They competed to win shelf-space for a year, business training and a €100,000 investment package.
Start-up companies Brewed by Women, Omapost and VanBlik were named runners-up and awarded with shelf space, coaching and a €50,000 investment.
Marit van Egmond, commercial director of Albert Heijn commented, "The products of winners and runners-up meet certain characteristics - a distinctive idea, feasible and fitting in with the needs of our customers. In addition, we naturally looked at the entrepreneurs' ambition, experience and presentation. We aim to keep surprising our customers and the winning products will add to the diversity and innovation at Albert Heijn."
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Martha Sparrius. To subscribe to ESM: The European Supermarket Magazine, click here.
