Italy's Pam Panorama is adding 68 new stores to its network effective 1 January 2019, a move that is expected to lead to a 15% increase in turnover.
The Italian supermarket chain will incorporate 16 Arimondo stores in the provinces of Genoa, Savona and Imperia, which will be rebranded as Pam.
An affiliation agreement has also been signed to take over 52 Borello stores in the province of Turin, which will keep the Borello Supermercati banner.
Further store openings are planned during the course of 2019.
Market Share Increase
According to the managing director of Pam Franchising, Andrea Zoratti, the expansion will enable the retailer to increase its market share by about 35% in both the Liguria and Piedmont regions.
Arimondo ended 2017 with revenues of around €80 million and operates 27 supermarkets and various production sites for bakery and sweet products.
New stores will be opened in during 2019 in Genoa, Rapallo, Sanremo, Loano, Albissola, Albenga, Alassio and Finalborgo.
Elsewhere, Borello had a turnover of €130 million in 2017 and operates 52 supermarkets.
In 2019, new store openings are planned in Turin, San Benigno Canavese, Rivara Torinese, San Sebastiano da Po and Giaveno.
Pam Local
Meanwhile, Pam Panorama is continuing with the rollout of its Pam Local convenience store format.
The stores are located in the centres of large cities and in neighbourhood areas and are open seven days a week. There are currently over 60 stores under the banner, both directly owned and franchised.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine.
