Over the past year, Portuguese supermarket chain Pingo Doce has renovated more than two dozen stores out of a total of 390 in its network.
The retailer, owned by Jeronimo Martins, recently reopened a new concept store at Telheiras (Lisbon). According to the retailer, the 6,000 square metres store (one of Pingo Doce’s biggest) offers "new solutions for a distinctive shopping experience, making it more convenient and practical”.
The Fresh department within the store has been renovated to recreate the atmosphere of traditional markets. In addition, the assortment has been broadened and diversified.
The Fruit and Vegetables area offers a new on-the-spot juice preparation service from the store's products.
The Bakery stands out for the traditional preparation of bread and its baking in a stone oven. The Butchery and Fish Market sections include new ranges of meat and fish that are ready-to-cook or are already pre-packaged.
The store also enables payment for purchases made via the 'Pingo Doce Express' app.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.
