Snacking giant Pladis has announced the appointment of A Salman Amin as its new global chief executive officer. He will assume his duties in February of this year.
Amin is an industry veteran with 30 years of experience in international markets.
Most recently, he held the role of global chief operating officer for the commercial division for SC Johnson & Son.
He was with PepsiCo for 17 years, holding several top portfolios including chief marketing officer, and president of PepsiCo, United Kingdom and Ireland.
He also spent 10 years at Procter & Gamble, working in the United States, Germany, Saudi Arabia, and Switzerland.
'Driving Transformation'
The chairman of Yildiz Holding, Murat Ulker, said, "With Salman’s proven track record in driving transformation and growth among global FMCG players, we’re delighted to welcome him to lead our ambitious and entrepreneurial team.”
Amin's efforts resulted in building a 'world-class' marketing organisation, accelerating innovation speed to market, driving growth in operating profit margins, and leading a programme of cultural transformation that empowered people to 'play to win', the company said.
Diversification Of Brands
Amin will focus on diversifying Pladis' global brand, McVitie’s, alongside Ulker and a range of Godiva chocolates.
Commenting on his appointment, Amin said that he was looking forward to his new role. “I’ve built a career on seeking out opportunities to rewrite the rules, diversify and be part of consumer evolution," he said.
"At Pladis we have the opportunity to make our local favourites global stars, and share the heritage of our biscuits and confectionery with the world."
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.
