Dutch retailer Plus has announced that it has paid Fairtrade premium worth approximately $1.5 million (€1.39 million) in 2019 for private-label products to farmers and workers in developing countries.
Presently, Plus offers more than 400 Fairtrade products in its stores with coffee, bananas and cocoa generating maximum sales.
The data has been sourced from the impact barometer of the Stichting Max Havelaar, the retailer added.
The retailer added that the coronavirus pandemic is a threat to farmers and workers in developing countries, making it even more important to focus on Fairtrade products.
'Stimulate Sales Of Fairtrade Products'
Peter d'Angremond, director of the Stichting Max Havelaar, commented, “Especially in these uncertain times it is important to stimulate the sales of Fairtrade products. We appreciate very much that Plus is committed to this.
“The Fairtrade minimum price and premium are of great value for farmers' organizations in developing countries to take measures to prevent the spread of the coronavirus and to survive at all.”
In 2015, Plus entered into a strategic partnership with Stichting Max Havelaar to make its private-label product offering more sustainable.
The retailer aims to minimise the production and distribution of products at the expense of the environment.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.
