The number of grocery retail (food and specialist food) stores in Portugal doubled between 2009 and 2017, according to the latest Marktest Sales Index.
In the reference period, the number of establishments rose from 1,678 outlets, across 36 banners to 3,382 from 32 banners.
Among the food retailers that were included in the study, which was conducted in August 2017, were Aldi, Amanhecer, Continente, Coviram, Intermarche, Froiz, Jumbo, E.Leclerc, Lidl, Meu Super, Minipreco, Pingo Doce and Spar.
Product Provenance
Elsewhere, data from Nielsen ShopperTrends indicates that 72% of Portuguese consumers consider the origin of the products as being ‘important’ and just under a third (31%) are prepared to pay more for products of Portuguese origin.
Significantly, 70% of Portuguese consumers also claim they are seeking out more healthy products, which has been reflected in the increased purchase of products such as fruits and vegetables, white meats and fish.
On the other hand, consumers are increasing avoiding buying high-fat and high-sugar products, as well as processed food.
According to the study, 69% of consumers make an extra effort to choose the ‘right store’ for their needs, with 46% saying they are loyal to a single store.
While they continue to be sensitive to prices and promotions, Portuguese shoppers are increasingly willing to pay more for drivers such as convenience (54%) and quality (68%) and greater adherence to innovation (19% vs. 13% the previous year).
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine
