The Consumer Goods Forum and Planet Retail have launched a new report detailing global trends in international trade.
Going forward, the report suggests that the rate of internationalization will improve over the next five years and for the top 100, the percentage of international market sales is predicted to grow from 24.4 per cent in 2014 to 26.7 per cent by 2020.
Peter Freedman, Managing Director of the Consumer Goods Forum said, “This report shows that FMCG retailers need to think globally if they’re going to grow and prosper."
The report, released on 29 October, said that international trade still has an important part to play in grocery, health and beauty, accounting for 35.3 per cent of total sales for the top 10 players.
According to Robert Gregory, Global Research Director at Planet Retail, "retailers are now beginning to look at going global through a more cautious and modest approach than before."
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Ciara Mooney. To subscribe to ESM: The European Supermarket Magazine, click here.
