Russian retailer Lenta has been rated as the number one partner for suppliers in the country, in a study carried out by Advantage.
The survey of 164 suppliers ranked nine retail chains across five performance areas, with Advantage conducting 200 phone interviews and 1,345 completed questionnaires from leading management.
Lenta scored an average of 46 points across all categories, seven points higher than the next best performers. The average score in the survey was 20.
“We strive to be the number one choice not only for customers but also for suppliers," said Herman Tinga, Lenta CCO. "Despite quite high requirements to suppliers, they value us as a reliable partner that offers mutual growth opportunities. It is very rewarding to see such positive feedback, which provides incentives to further build win-win relationships.
"Our results in the Advantage survey are no reason for us to rest on our laurels. We know what our weak points are and we will work to fix them and strengthen our relationships with suppliers.”
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. To subscribe to ESM: The European Supermarket Magazine, click here.
