Russian e-grocery service Yandex.Lavka has expanded its operations to Kazan, offering consumers in the Tatarstan-based city grocery deliveries within 15 minutes of placing an order online.
The service, which offers around 2,500 SKUs, is operated by the Nasdaq-listed tech firm Yandex, and follows similar rollouts in Moscow, St. Petersburg, Nizhny Novgorod, and the suburbs of Tel Aviv.
"It is great to see Kazan embracing innovation, which underscores Tatarstan’s reputation as a modern place that moves quickly with the times," commented Vadim Petrov, director of operations at Yandex.Lavka.
"We hope that our service will benefit the region’s consumers and producers alike, as it does in all other areas where we operate."
Product Range
As well as working with local producers, which supply about a quarter of the product range for Yandex.Lavka's Kazan service, the business also offers a broad range of halal products, given the largely Muslim population of the region.
Private label products are also available under the Iz Lavki, as are ready meals, while the group also offers what it calls an 'experimental shelf', offering a range of products from smaller producers.
Deliveries are made by bicycle, and there is no delivery charge, although at peak times, a minimum order requirement is necessary.
In addition, the Yandex.Lavka warehouses network in Kazan and in other regions also serve as pick-up locations for click-and-collect orders from Yandex.Market, the company’s e-commerce arm.
Yandex Group launched Yandex.Lavka in the summer of 2019, and has already become one of the biggest players in the Russian e-grocery market, which was worth RUB 155 billion in 2020.
Other Russian retailers such as Magnit have teamed up with Yandex.Lavka on specific e-commerce services.
© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.
