UK retailer Sainsbury's has added over 40 products to its Aldi Price Match campaign, taking the total number of products in the scheme to more than 400.
The additions include soups; burger buns and bread; and sweet treats like Bramley Apple Pies, the retailer noted.
Sainsbury's has also reduced the price of its own-brand British butter (250g) by 10% since May and it now stands at £1.79.
Ahead of the back-to-school period, the retailer has also reduced the prices of cheese, fish fingers and toilet rolls.
Nectar Prices
It has also extended its Nectar Prices offer on frozen food items, completing the rollout of the scheme across Sainsbury’s.
Loyalty card holders will now have access to Nectar Prices on more than 5,000 products in Sainsbury’s supermarkets and online.
New deals include up to half price on frozen items, such as Birds Eye Fish Fingers, Goodfellas Thin Margherita Pizza and Linda McCartney Original Sausages.
Nectar Prices offers Nectar customers lower prices on a wide range of products and since its launch in April, Nectar customers have saved over £244 million.
Simon Roberts, chief executive of Sainsbury’s, said, "We’re continuing to do all we can to battle inflation and as costs fall, so do our prices. We’re passing savings on as fast as we can, wherever we can, so that customers get the very best prices when they shop with us.
"With our biggest ever Aldi Price Match and Nectar Prices campaigns, whatever you’re shopping for you will always be getting great value at Sainsbury’s."
Other Initiatives
Sainsbury’s is also expanding its Pocket Friendly Prices campaign to 55 products across most of its convenience stores.
The range includes popular essential items, including Sainsbury’s chicken breast fillets, butter and baked beans.
Earlier this year, Sainsbury’s launched Stamford Street, a new brand for all its entry price point products.
With the rollout of around 200 products now nearing completion, the packaging, in-store signage, and custom website page make it easier for customers to find everyday staples at budget-friendly prices, the retailer added.
