UK retailer Sainsbury's has released its new Christmas ad featuring children's character Mog the cat.
The lighthearted offering from Sainsbury's titled 'Mog's Christmas Calamity' involves Mog accidentally causing a string of Christmas mishaps, resulting in a toppled over Christmas tree and a burnt turkey.
Pushing the idea that 'Christmas is for sharing', the neighbourhood rally around Mog and her family, salvaging the Christmas cheer as a community.
Judith Kerr, children's writer and creator of the Mog character, makes a cameo appearance in the advert and has also released a new Mog title in keeping with the launch.
The advert was released across major channels such as ITV and Channel 4 on 12 November.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Ciara Mooney. To subscribe to ESM: The European Supermarket Magazine, click here.
