Sainsbury’s experienced a like-for-like sales boost of 1.2 per cent over the 12 weeks to 6 December, as its hold on the lucrative Christmas FMCG market strengthens at the expense of Asda and Tesco, telegraph.co.uk reports.
Both domestic rivals saw their sales drop by 3.4 per cent during the studied period. The ascension of of Lidl and Aldi for the twelve weeks remains strong, with the German retailers’ sales figures improving by 17.9 per cent and 15.4 per cent respectively.
Furthermore, their performances during the final weeks running up to Christmas are expected to be stronger than last year. This owes to a growing trend among UK shoppers to buy their Christmas foodstuffs in more separate supermarket chains than in the past.
The Co-op was up by about two per cent, while Morrisons was down by two per cent.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
