UK retailer Sainsbury’s has increased the range of private label products available on Alibaba’s Tmall online marketplace in China.
The retailer said that it has doubled the range available on the platform, with more than 100 Sainsbury’s branded products now available across four categories: British Breakfast, Drinks, Organic and Baby.
Sainsbury’s also plans to host a Super Brand Day on Tmall on 8 August, to coincide with the 8.8 Tmall Global Shopping Festival event.
“Our trial with Tmall has enabled us to learn a lot about China’s huge digital market, including the importance of sales events such as Singles’ Day and 8.8,” said John Rogers, chief financial officer at Sainsbury’s.
“Alibaba’s expertise in the rapidly growing Chinese digital consumer market will be a huge asset to us as we grow and develop our business in China and we look forward to working with them on this exciting opportunity.”
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. To subscribe to ESM: The European Supermarket Magazine, click here.
