UK retailer Sainsbury’s has announced that it has introduced ‘Volunteer Shopping Cards’ to help customers who cannot shop for themselves.
The card allows other people to shop on behalf of disabled and vulnerable customers as well as the elderly.
The initiative is a part of the retailer’s efforts to ensure that customers have access to food amid the COVID-19 outbreak.
Sainsbury’s chief executive, Mike Coupe, said, “During this challenging time, it’s more important than ever that we come together as a community.
“That includes supporting those who are kindly helping others to get the essential items they need."
The shopping cards are available for purchase on the Sainsbury’s website and allow customers to choose an amount between £5 and £250 for their weekly shopping.
The gift card is then emailed to an individual who will shop on behalf of customers who are unable to shop for themselves.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.
