Sainsbury’s is set to join the online clothing market through the launch of its new apparel website, Reuters and thisismoney.co.uk report.
It will compete with supermarket chains Marks & Spencer, Asda, and Tesco, who already have online outlets for selling apparel. Sainsbury’s has been testing and amending the site, dedicated to its clothing line Tu, for over a year.
It was previously the case that only people living near one of just 160 Sainsbury’s supermarkets could avail of its clothing online. That number has now been expanded to 710.
Robbie Feather, its director of online affairs, said, “We are focused on providing excellent quality and value, with a talented in-house Tu design team.
“This launch is in line with our mission to give customers access to our products and services whenever and wherever they want and will significantly increase the reach of our already successful Tu brand.
“Customers have increasingly been looking to buy Tu online, and we have seen a really positive reaction to the new site from the selection of postcodes that have had access to it over the past few months. We’re already seeing particularly strong online sales of dresses and childrenswear and look forward to customers’ reaction to the new site.”
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
