Rema 1000 Denmark has recorded a double digit increase in organic food sales at its stores for the 12th consecutive year, with organic sales up 20% in 2018.
The retailer posted overall sales growth of 11% for the year, with the group opening 23 new stores in the period to bring its total store count up to 326 outlets.
"More and more of our customers are choosing organic products when they have the opportunity," commented Anders Jensen, purchasing and marketing director at Rema 1000. "It is about making them accessible and making the price attractive.
"We are seeing a general tendency for our customers to be more aware of their purchases, they are more aware of climate and environmental issues. At the same time, when we can keep prices at a reasonable level, more and more people are ready to go the eco-road."
Many of Rema 1000's organic products are sourced from its Gram Slot organic farm in South Jutland, which supplies milk, yogurt, flour, oatmeal, muesli and potatoes for the chain.
Rema 1000 publishes its full-year accounts on 4 April.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.
