Italian retailers Auchan and Simply have launched the new multi-partner loyalty program LaTua!Card, with the goal of strengthen the relationship with the customer.
TheLaTua!Card initiative is focused primarily around purchases of Auchan and Simply brands, fresh produce, and personal care and perfumery products from LillaPois.
Customers can also earn points by purchasing fuel at 4,000 Eni participating gas stations, as well as by using online partners, including Tui.it, Feltrinelli, BottegaVerde, Groupalia and eDreams.
The card is available in the 49 Auchan hypermarkets, in over 900 Simply, IperSimply and PuntoSimply supermarkets, as well as in LillaPois drugstores, for a total of 1,000 sales outlets involved in 18 regions of Italy.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic
