Sonae’s main retail brands remain at the top of Portuguese consumers’ preferences in the Trusted Brands 2016 survey.
Once again, the Continente hypermarket emerged as the leader in the Hyper/Supermarket and Online Shopping Websites categories.
Sport Zone was distinguished in Sports Stores and Sports Fashion, Zippy in Children’s Clothes and Nursery Stores, Worten in Non-food Chain/Stores and Well’s in Parapharmacy Chain/Stores.
The annual Trusted Brands survey, conducted by Selections from Reader's Digest, aims to measure how much consumers trust brands in Portugal, providing relevant comments as to their preferences and shopping options.
The survey was comprised of 60 categories and polled 15,000 respondents.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine
