SPAR Austria has announced plans to strengthen its SPAR Express banner by partnering with service station operator AP-Trading,
The first SPAR Express store under the partnership opened recently in Anthering, near Salzburg, while two further sites have been identified and will open during 2020.
“Following the successful opening of this pilot site, two more sites in Flachau and Kufstein will be developed as SPAR Express,” said Fritz Poppmeier, SPAR Austria's executive director for retail.
Strong Position
Commenting on the partnership, KR Markus Friesacher, owner of AP-Trading said, “We have positioned ourselves in the market through offering a good price for fuels. To continue this advantage for customers now also in the forecourt stores is only logical.
“For customers, the supermarket price guarantee is an important reason for the choice of their filling station, and thus for us an additional traffic driver,” Friesacher added.
The 80 square metre store in Anthering will offer 1,500 SKUs, including fresh fruit and vegetables from the region and a range of prepared food to go items.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Elizabeth Schroeder. Click subscribe to sign up to ESM: European Supermarket Magazine.
