Spar Belarus has announced the opening of an Interspar hypermarket in Brest, in the southwest of the country.
This the company’s second Belarusian store opening after its first Spar supermarket in the capital Minsk in August 2017.
The new Interspar Brest opened on 7 December in the city of 330,000 people, catering to the needs of the local students, families and government workers, according to the retailer.
On a retail sales area of 3,500 square metres, the hypermarket offers 25,000 products, including a wide range of fresh food products.
The offer includes Spar private-label brands, sourced regionally and internationally. Customers can look forward to flavours from around the globe with Spar’s ‘Taste the World’ counter, which showcases cuisines from Latin America, Europe and Asia, the retailer said.
Investment
The new store is in line with Spar Belarus’ sustainability commitments, with environmentally-friendly practices such as water saving measures, according to the retailer.
The hypermarket also features two ‘Food-to-Go’ counters, an open-fire grill, and a café with free Wi-Fi.
“We have invested heavily in a wide range of modern equipment, cutting-edge technologies, such as self-scanning, and the highest standards of customer service,” said the new store manager. “We are very excited to be offering a new retail experience to our customers in Brest.”
Spar Belarus said it intends to develop its brand further in 2018, with more store openings planned in key cities across the country.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Kevin Duggan. Click subscribe to sign up to ESM: The European Supermarket Magazine.
