Spar Croatia has completed the conversion of Billa stores, following its acquisition of the retail chain last December.
The 40 new Spar stores are located throughout Croatia, and range in size from 500 to 1,500 square metres. Around 1,900 Billa employees have also joined Spar.
Strategic Development
“We welcome our new colleagues and are delighted with the increase in the number of Spar supermarkets in Croatia,” said Helmut Fenzl, CEO of Spar Croatia.
“The acquisition of Billa is an important strategic step and represents a new phase in the development of Spar in the country.”
Spar now has a 9% market share in Croatia, and employes over 4,000 people across its Spar and Interspar stores, including former Billa outlets.
In an interview in April, Fenzl said that the retailer plans to invest an extra €50 million per year in 2017 and 2018 for new projects, in addition to the €12 million investment to rebrand the Billa stores.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.
