Spar Georgia has said that it had a successful 2017, entering three new local markets and opening a number of new stores.
The retailer ended its third full year of trading with a total of 42 supermarkets across the country.
So far this year, Spar Georgia has continued this expansion strategy, and recently opened its 44th supermarket in Tbilisi.
Local Focus
The new Tbilisi store has an extensive bakery section, offering traditional Georgian baked goods, such as Khachapuri and Lobiani, as well as breads and pizzas.
The retailer says that this focus on locally-produced traditional products is having a positive effect, drawing traffic and increasing sales.
The supermarket also features an in-store Spar Café, as well as a self-service coffee machine and a 'grab and go' sandwich counter.
Spar first entered the Georgian market in partnership with Foodmart in 2014, initially starting with three supermarkets in the capital city Tbilisi.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.
