Spar Hungary’s SuperShop loyalty programme has received the Best Loyalty Programme Award, for maintaining and establishing its long-term relationship with its customers.
The SuperShop loyalty system was established in 2012, and has received acclaim for its service, which has seen 2.7 million cardholders collect bonus points.
The Awards took place in Kuala Lumpur, Malaysia, and were present ed by an international jury at the World Brand Congress.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Aoife Lawless. To subscribe to ESM: The European Supermarket Magazine, click here.