Spar South Africa has announced that it will integrate the retail group's health and wellbeing concept – Spar Natural – in more stores across the country.
The move is a part of the group's plan to address the growing demand for health and wellness products.
It offers customers easy access to niche products, which were previously only available in specialised health stores and pharmacies.
In June of last year, Spar South Africa began the process of integrating the concept as a shop-in-shop category in its stores.
Presently, the concept is featured in 30 Spar outlets in South Africa, spread across six regions.
'A New Category'
Riccardo Afeltra of Athol Spar in Johannesburg, one of the first retailers to launch the concept, said, "Spar Natural has given us the opportunity to create a new category [...] and supported many small South African entrepreneurs."
The concept, with its product offering and messaging, has received extremely positive feedback from customers, the company said.
According to South Africa-based Spar retailers, Spar Natural has had a significant impact on sales and performance, and has contributed to 4.5% of sales in the case of the Athol Spar outlet in Johannesburg.
The retailer also aims to add more products to its 'Natural' range, based on customer demand and feedback.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.
