SPAR Switzerland has been named as a sponsor of the Tour de Suisse, which runs from 11 to 18 June 2023.
The retailer's sponsorship announcement follows on from its support for the Swiss Epic cycle race last year, and sees SPAR 'transfer its enthusiasm for cycling to its customers and beyond', it said in a statement.
The final weekend of the Tour de Suisse takes place near SPAR Switzerland’s headquarters, which the retailer said is a 'great opportunity' to maximise its sponsorship of the event.
Final Weekend
On Saturday 17 June, the seventh stage of the men’s race will cycle from Tübach to Weinfelden, while Sunday 18 June, will see competitors take part in the individual time trial in St. Gallen at Fürstenlandstrasse and cross the finish line in Abtwil.
The ladies will also compete on this route on their second Tour de Suisse stage.
Beat The Pro
Elsewhere, fans eager to follow in the footsteps of the world's best cyclists can have their personal best time entered into a competition entitled Beat the Pro, in a move that aims to get as many people to cycle as possible. More information on that can be found at www.beatthepro.ch.
Read More: SPAR Switzerland Implements New EUROSPAR Concept In Two Stores
© 2023 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.
