Irish retailer SuperValu has announced that it will launch three new stores and create around 210 jobs in 2019.
The move is a part of the retailer's €30 million investment programme, which will also involve revamping 30 stores.
'Food Leadership Credentials'
Commenting on the Musgrave-owned group's plans, the managing director of SuperValu, Martin Kelleher, said, “We continue to build on our food leadership credentials and further establish SuperValu as a destination shop by responding to consumer trends and shopping requirements both in-store and online."
Kelleher added that SuperValu will introduce new shopping concepts like vegetarian and vegan zones, salad bars, as well as health and wellness aisles to cater to the needs of its customers' evolving tastes.
In 2018, the retailer posted sales amounting to €2.7 billion.
The sales of its premium private-label range, Signature Taste, increased by more than 10% on the previous year.
Online Sales
SuperValu’s online sales saw a 25% year-on-year growth during the same period, with 26,000 new customers registering for the service.
Membership of its 'Real Rewards' loyalty programme grew to 1.2 million.
SuperValu operates 219 stores in Ireland and employs around 14,500 people, making it one of Ireland's largest private sector employers.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.
