SuperValu, part of the Musgrave Group has retained top spot in the Irish grocery market for the 12 weeks to 1 January, according to the latest market share figures from Kantar Worldpanel.
The retailer holds 22.8% share, up 0.4% on the same period last year. Dunnes Stores, which in the previous reporting period shared top spot with SuperValu, is second with 22.7% share, while Tesco is third on 22.4% share.
“As in previous years, 2016 was defined by fierce competition for the grocery market with Ireland’s three biggest supermarkets vying for the top spot all year long," said David Berry, director at Kantar Worldpanel. "With shoppers willing to fork out more over Christmas, it’s a vital time of year for grocers – an opportunity to pull away from the competition.
“It was SuperValu that came out on top after a tussle with Dunnes Stores at the end of last year, a position the retailer has held for 10 out of the past 12 periods.”
Between them, the discounters hold more than a fifth of the market, with Aldi on 10.5% market share, and Lidl on 10.3% market share. Interestingly, Lidl's share is marginally lower than at this time last year (10.4%).
The data reveals that shoppers spent an additional €92 million this Christmas period: 3.8% more than last year.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. To subscribe to ESM: The European Supermarket Magazine, click here.
