Swedish retailer Hemköp, which is part of the Axfood Group, has announced a cooperation with Östenssons, an independent grocery store chain in the Östergötland region.
The agreement will see the nine stores in the chain join Hemköp as independent retailers, while retaining the Östenssons branding.
From 1 September, when the agreement is enacted, the stores will be able to avail of purchasing and logistics services from Axfood’s logistics company Dagab, IT, as well as Hemköp’s loyalty programme and marketing services.
New Additions
”We are happy to welcome nine well-managed stores to the Hemköp family and our retailer association," commented Thomas Gäreskog, President of Hemköp.
"Östenssons’ stores are a good fit with Hemköp’s concept. They feature a wide product assortment and an inspiring experience with an emphasis on fresh and local ingredients."
Elsewhere, Anders Lindblom, president of Östenssons, said that the group was "looking forward to our alliance with Hemköp, which will add new competence and give us tools for continued growth".
Östenssons was established in 1964 by entrepreneur Gösta Östensson and is currently owned by his daughter Karina Lindblad and her husband Håkan Lindblad.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.
