Swedish fuel operator OKQ8 has been named the country's most sustainable fuel brand by the Sustainable Brand Index, reflecting efforts made by the business to enhance the climate neutrality of its operations.
OKQ8 has set the target of becoming climate neutral in its own operations by 2030, and across its entire value chain by 2045, and recently announced an investment in fossil-free diesel HVO100, which significantly reduces CO2 emissions.
Through collaboration with Neste, HVO100 is available at 170 of the group's service stations at present.
Leadership Ambition
Andréa Haag, director sustainability & network at OKQ8, said that the recognition of its efforts is "clear proof that our work to help members and customers to convert to a fossil-free society makes sense. The investment reflects our ambition to be a leader in the industry when it comes to sustainability."
In addition, the business, alongside Skellefteå Kraft, is also planning to unveil super-fast electric car chargers at 300 stations around the country over the next few years, which it says will be the largest network of chargers in Sweden.
These units are capable of providing enough energy for around 250 kilometres of driving in just 20 minutes, the group said.
"We want it to be easy for members and customers to switch to fossil-free alternatives, therefore we are focusing on developing products and services in this area," said Haag. "To succeed in this transition, strategic partnerships are of the utmost importance, which is something we have taken on board."
© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.