German retailer Tegut has opened its third 'Teo' store in the Fulda area on one of the region's busiest streets – Petersberger Strasse.
The retailer plans to test the concept further in the region before expanding the format across Germany.
'Teo' is the retailer's first digital and sustainable small-format shop, which opened its first branch in Lindenstrasse, Fulda, in November of last year.
Since then, the concept has made headlines nationwide and generated great demand from municipalities outside Fulda.
Pilot Project
However, Tegut is planning to test the concept within the Fulda area before rolling it out elsewhere, with up to ten locations in the greater Fulda area planned by the end of 2021.
The retailer implements the 'Teo' concept wherever classic sales concepts, such as supermarkets, are not possible or economically viable.
These include new building areas, public facilities such as clinics and universities, traffic junctions, or company premises.
Store Concept
According to Tegut, the concept is designed to cater to the lifestyle and shopping needs of people in the 21st century.
Thomas Stäb, head of sales convenience stores and Teo, said, "Customers no longer have to plan their purchases in great detail. People are much more flexible and can place their shopping in between periods of their daily routine.
"The concept enables casual shopping and thus [enabling] a contemporary, sustainable and fast local supply."
With an assortment of up to 950 products on 50 square meters, the stores are well-stocked, and customers can find everything they need for their daily needs.
Thanks to digital sales technology, the small on-site suppliers enable shopping around the clock.
Due to the installed self-scanning checkouts and a specially developed app, shopping is practically simplified because payment is made without waiting at the checkout.
The new Teo outlet on Petersberger Strasse is now open to customers around the clock, the retailer added.
© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Conor Farrelly. Click subscribe to sign up to ESM: The European Supermarket Magazine.
