Tesco has announced that Christine Heffernan will join its executive committee as the retailer's new group communications director, effective 1 March 2019. She will replace Jane Lawrie in the position.
Heffernan is an experienced communications professional with a background in energy, telecoms, and financial services.
Most recently, she served as the executive director to group CEO, Dave Lewis.
Prior to that, she spent five years as the director of corporate affairs in Tesco Ireland, as well as a board director and member of its senior leadership team.
She was part of a team responsible for transforming the Irish business and its communications to rebuild trust in the brand, Tesco said in a statement.
'Wealth Of Experience'
Dave Lewis, Tesco group chief executive, welcomed Heffernan to the new position, saying "She brings a wealth of experience and business insight to the role, as well as energy and deep communications expertise.
"Strengthening our communications and building trust in our brand are key priorities for us and I look forward to Christine’s leadership in achieving those objectives.”
Previously, Heffernan also worked at the European Parliament, and as a policy advisor at the Treasury in London.
Since 2013, she has been a board member of Threshold, Ireland’s national housing charity.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.
