Tesco has reinvented the classic Sindy doll, bringing her into the 21st century with a revamp that sees the doll seven inches taller.
Sindy was the top selling toy in the UK for many years, following her debut in the early 1960’s. UK retail giant Tesco has madeover the original doll, giving her a refreshed look, with 11 various fashionable outfits, for both day and night, created by Tesco’s own designers.
Her wardrobe will include eight pairs of shoes; trainers, boots and sandals, and hair and jewellery accessories.
Tesco head toy buyer Dawn Lavalette explained: “Sindy stood out from other dolls and her captivating, angelic look made her popular all over the world.
"Now we’ve restored her beautiful and unique look and worked with our own top fashion designers to come up with a dazzling new range of clothes.
"We also think that many mums out there who were fans of the original doll themselves will secretly want one too.”
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Aoife Lawless. To subscribe to ESM: The European Supermarket Magazine, click here.
