Tesco has announced plans to expand its 'GetGo' checkout-free store trial, with the opening of a new store in central London, and two further outlets to open over the coming months.
The new Tesco Chiswell Street Express store opened on 1 November, and offers customers the opportunity to shop and pay without scanning a product or using a checkout.
Unlike the first GetGo store, which opened in High Holborn in October 2021, the new store offers customers the option of using a self-service or attended checkout if they prefer.
Further Openings
Further to the Chiswell Street outlet, further GetGo stores are set to open in Fulham Reach Express in Parrs Way, London, and Aston University Express in Aston, Birmingham in the coming weeks.
According to the retailer, the average shopper using the store takes three minutes to complete their shop using the GetGo app.
As with the High Holborn outlet, the new stores will see the retailer partner with Trigo, and boast a combination of cameras and weight-sensors to establish what customers have picked up as they make their way around the store, and charge them accordingly.
The cameras do not use facial recognition technology, but instead track the body movements of shoppers as they make their way around the store. For products that require age verification, this will be carried out by personnel in store.
'New Hybrid Model'
“We are excited to expand our trial of GetGo and to see what customers think about our new hybrid model, which offers them different options for seamless shopping," commented Kevin Tindall, managing director for Tesco Convenience.
"Whether customers choose the checkout-free option or prefer to use a checkout, we want to make the shopping trip as quick and convenient as possible.”
All GetGo stores in the trial will be open from 7am to 11pm.
© 2022 European Supermarket Magazine – your source for the latest Retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.
